Michael Lopp on the power of a Steve Jobs Keynote
"The best stories, the ones we love, have a surprise ending. Since Steve returned to Apple, an essential part of the keynote was the anticipation of the unexpected, and that means aggressive and invasive secrecy. Not because they don’t want you to know, but because they want to tell you a great story."
I honestly doubt that I will see anything as memorable as a Steve Jobs keynote — I am just thankful to be alive to witness it.