An excellent rundown of Amazon's play on tech jargon. The truth is that these tactics are expected to work against consumers who might not be familiar with the true standardized definitions of the jargon — however you would expect those that professionally cover tech news and products day-in and day-out to not be fooled by such tactic.

For the record, I'm not saying that the iPad mini should be excused for their lack of Retina display. In fact, my supremely-uninformed theory behind the lack of the high resolution screen was that it had to do with production costs and/or time — instead of as a strategy for the different product lines. But I do believe that there is something definitely wrong with attacking a product's weak point using tech jargon and buzz words that are truly smoke screens.

➔ Roughly Drafted Magazine | via The Brooks Review